MEDIA TRAINING

Since 2008, I have given dozens of media training courses per year at organisations such as the National Institute for Public Health and the Environment, Ministries of Defense, Public Health (VWS) and Agriculture (LNV), Tennet, Statkraft, Eneco, Gasterra, Urenco, Allianz, ADP, University of Twente, Health Council, Tactus, Verwey Jonker Institute, Trimbos, GGD, GGZ, Altrecht, iHUB, MST, Maastricht University, UMCG, NKI and Roessingh. At most large organisations I first train and advise the senior management (Executive Board/Managing Board/chairman), after which I often stay on for many years as a media trainer and advisor for the entire organisation. In addition to Dutch, I am also fluent in English and German.

You prepare for journalistic interviews?

Have the real-life learning experience of being interviewed by a seasoned journalist and skilled trainer who actively immerses himself in you and your field of work. With realistic interviews on camera and personal feedback, I make sure that you improve your technique by using – and not losing – your strong personal traits. Whether it concerns good or bad news: you will learn how to tell your story in an authentic, convincing and comprehensible way while gaining a thorough understanding of the methods of journalists. We train 1-on-1 and in small groups based on agreed learning goals.

Day course

– The training usually consists of 1 or 2 half-day sessions of 4 hours each; in-company or at my office in a pleasant atmosphere.

– You learn how journalists do their job and how to respond: What is the best way to prepare? What types of interviews are there? How do you behave during a (live) interview? How do you get the most out of the conversation?

– The test interview on camera will be evaluated and repeated as often as necessary to ensure that you are prepared for all relevant types of interviews.

After the day course

  • Short (telephone) repeat training courses are standard
  • Oral and written evaluation
  • Certificate on request

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